BEST WESTERN PREMIER TO OPEN RESORT IN SAÏDIA, MOROCCO

Following the recently announced Radisson management contract to operate two resorts in Le Jardin de Fleur, Saïdia, the new international superior service brand of the world’s largest hotel chain, “Best Western Premier” has chosen Le Jardin de Fleur, Saïdia as the location to manage its first Premier level resort in the Middle East and Africa region.

“The Best Western Premier brand was launched to provide a higher level of service and amenities together with a characterful dimension. This resort will add to a network of more than 100 Best Western Premier resorts currently located throughout Europe and Asia. We are very proud to be part of the development of the Saïdia resort project, one of the major plans to develop tourism in the country” said Stephane Cremel, Director of Development for Best Western in Morocco.

“This will be the first Best Western Premier resort to open in Saïdia and we have chosen to appoint a management company with a powerful global marketing and reservations network. Best Western Premier is the upper-scale brand of the world’s strongest hotel brand and we believe it will enable the Saïdia destination to maximize on opportunities in the evergrowing short-stay and longer-stay leisure markets,” said David Woodward, Director of Hotel and Commercial Operations for Property Logic, the developer behind Le Jardin de Fleur resorts in Morocco.

The Best Western Premier Le Jardin de Fleur Resort will feature 126 luxury apartments and penthouses and is scheduled to open in 2009. The resort will offer a lagoon swimming pool, family entertainment, spa, themed restaurant & café-bar, and clubhouse set within landscaped Moroccan gardens, just minutes walk from the beach and golf course. Located 35 minutes from Oujda International Airport, in the region known as the “blue pearl of Morocco”, Mediterrania-Saïdia offers 6 km of beautiful beaches, three 18-hole golf courses, a large leisure marina, business conference facilities and a wide variety of international restaurants and shops.

Mohamed Zerouali, General Manager of the Best Western Premier Le Jardin de Fleur Resort Saïdia comments: “We are looking forward to opening the first Best Western Premier in Morocco. The high standard of design and quality together with our commitment to excellent service will make this one of our finest resorts in Morocco.”

About Best Western Premier:
Founded in 2004, Best Western Premier is Best Western International’s top of the range brand. It includes 101 four and five-star hotels and resorts around the world, chiefly in Europe and Asia, 15 of which are situated in mainland France and the French overseas territories.

Best Western International is THE WORLD’S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4,000 independently owned and operated member hotels in 80 countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000 worldwide guests each night. For more information, please visit www.bestwesternpremier.com